Audit & measurement
Local SEO Audit: Analyse Your Visibility and Find the Next Fix
Run a local SEO audit of your profile, website, listings and customer journey. Record evidence, prioritise fixes and use the free checklist.
Read guide →Local search reference
Local SEO Guides
Find practical guidance for Google Business Profile, local audits, reviews, citations, websites and measurement.
37 results
Google Business Profile
Google Business Profile Optimization: A Practical Guide
Optimise your Google Business Profile with accurate categories, hours, services and location links. Follow a practical review and maintenance workflow.
Read guide →Local search fundamentals
Local SEO Ranking Factors: What Google Documents
Understand relevance, distance and prominence in Google's local results. Separate documented ranking guidance from experiments and unsupported claims.
Read guide →Content & website
Local Keyword Research: Map Searches to Useful Pages
Research local search questions, group them by customer intent and assign each topic a useful page. Build a keyword map without repetitive city pages.
Read guide →Content & website
Location Pages for Local SEO: A Practical Content Brief
Plan location pages with real services, directions, hours and booking information. Use a practical brief to make each branch useful to customers.
Read guide →Multi-location operations
Multi-Location SEO: Manage the System and Each Branch
Manage local SEO across branches with shared standards and location-specific information. Assign ownership for profiles, pages, listings and reporting.
Read guide →Google Business Profile
Service-Area Business SEO: Eligibility, Pages and Coverage
Plan local SEO for a service-area business. Review profile eligibility, address visibility, service coverage and useful website pages.
Read guide →Listings & reputation
Local Citations: Choose Listings That Customers Use
Choose relevant local citations, verify your business information and track corrections. Focus listing work on platforms your customers can use.
Read guide →Listings & reputation
NAP Consistency: Fix Business Data That Misleads Customers
Check business names, addresses and phone numbers across profiles, pages and directories. Prioritise incorrect information and document each correction.
Read guide →Listings & reputation
How to Get More Google Reviews Without Review Gating
Build a consistent process for asking real customers for honest Google reviews. Avoid incentives and review gating, and measure requests responsibly.
Read guide →Listings & reputation
How to Report a Google Review That May Violate Policy
Assess a Google review against policy, preserve relevant evidence and use the reporting process. Understand when a negative review may remain visible.
Read guide →Content & website
Local Link Building Through Useful Community Relationships
Find local link opportunities through useful resources and community relationships. Evaluate relevance, referral value and Google's link-spam policies.
Read guide →Buying decisions
Local SEO Cost: Compare Scope, Work and Total Spend
Compare local SEO quotes by locations, deliverables, responsibilities and total spend. Use a scope checklist to evaluate what a monthly fee includes.
Read guide →Buying decisions
How to Choose a Local SEO Agency
Evaluate a local SEO agency's diagnosis, scope, account access and reporting. Use practical questions to compare proposals and clarify responsibilities.
Read guide →Local search fundamentals
Local SEO vs SEO: Choose the Right Search Work
Compare local SEO with broader organic SEO. Understand where profiles, location pages, technical work and content fit your customers' search journey.
Read guide →Buying decisions
Local SEO vs Google Ads: Compare Their Roles
Compare local SEO and Google Ads by customer intent, timing, cost and measurement. Plan a test around qualified enquiries and available capacity.
Read guide →Audit & measurement
How to Measure Local SEO Beyond Rankings
Measure local SEO from search visibility to qualified enquiries and completed outcomes. Keep website, profile and sales measures clearly defined.
Read guide →Audit & measurement
Local Rank Tracking: Design a Repeatable Grid
Design a repeatable local rank grid with consistent queries, coordinates and conditions. Interpret coverage without confusing missing and not-found data.
Read guide →Audit & measurement
Google Search Console for Local SEO: Queries, Pages and Indexing
Use Search Console queries, pages and indexing reports for local SEO decisions. Compare consistent periods and connect findings to specific website work.
Read guide →Audit & measurement
Google Business Profile Performance: Interpret Customer Actions
Interpret Business Profile performance measures and compare consistent reporting periods. Separate profile interactions from qualified leads and revenue.
Read guide →Local search fundamentals
AI Search and Local SEO: Build Verifiable Business Information
Prepare clear, verifiable business information for AI-assisted search. Apply Google's website guidance and track observations without citation guarantees.
Read guide →Content & website
LocalBusiness Schema: Describe Real Locations Accurately
Describe real business locations with LocalBusiness structured data. Generate a draft, match it to visible page facts and check current Google requirements.
Read guide →Content & website
Technical Local SEO: Crawlability, Pages and Customer Actions
Check crawlable links, page responses, canonicals, sitemaps and customer actions. Prioritise technical fixes that help people and search engines use your site.
Read guide →Content & website
Local Content Strategy: Publish Answers With a Clear Purpose
Build a local content plan from real customer questions and business evidence. Assign topic ownership, useful next steps and a maintenance schedule.
Read guide →Google Business Profile
Choose Google Business Profile Categories Accurately
Choose accurate primary and additional Google Business Profile categories. Review real services and keep a record of changes before assessing results.
Read guide →Google Business Profile
GBP Photos and Posts: Publish Useful Business Updates
Plan useful Google Business Profile photos and posts around current services, access and updates. Assign ownership and review the visible customer result.
Read guide →Google Business Profile
Duplicate Google Business Listings: Diagnose Before Editing
Investigate similar Google business listings before changing them. Distinguish duplicates from eligible locations, departments and practitioner profiles.
Read guide →Google Business Profile
Google Business Profile Suspension: Prepare a Factual Appeal
Review a suspended Google Business Profile, correct factual issues and prepare supporting evidence. Follow Google's current appeal process for the account.
Read guide →Multi-location operations
Local SEO for a New Location: An Opening Checklist
Prepare local search information for a new location. Coordinate eligibility, opening dates, profile details, website content and a launch review.
Read guide →Multi-location operations
Business Relocation and Closures: Update Local Search Records
Update local search records when a business moves or closes. Coordinate profiles, website pages, listings and customer directions from one change record.
Read guide →Audit & measurement
Local Competitor Analysis: Compare the Same Customer Need
Compare local competitors for the same service and customer need. Record profile, website and review observations, then prioritise evidence-backed work.
Read guide →Audit & measurement
Local SEO Tools: Choose by the Question You Need Answered
Choose local SEO tools by the question you need answered. Compare profile, website, listing and rank workflows, including free tools on this site.
Read guide →Listings & reputation
Bing Places for Business: Import, Sync and Verify Your Listing
Set up Bing Places for Business, review Google imports and sync permissions, protect private addresses and check the published listing.
Read guide →Google Business Profile
Google Business Profile Attributes: Choose and Verify Useful Details
Choose accurate Google Business Profile attributes, understand category and country differences, and verify details customers use to choose a business.
Read guide →Google Business Profile
Google Business Hours: Regular, Holiday and Special Hours
Update regular and special Google business hours, check holiday schedules and service-specific hours, and verify the customer-facing result.
Read guide →Buying decisions
Local Services Ads Categories: Check Eligibility and Job Types
Check current Local Services Ads eligibility, categories and job types. Understand how paid-ad categories differ from Google Business Profile.
Read guide →Audit & measurement
Local SEO Lead Tracking: Connect Visits, Enquiries and Outcomes
Track local SEO enquiries from source to outcome. Separate form acceptance, call clicks, qualified leads and sales, and test your measurement setup.
Read guide →