Local search reference

Free Local SEO Tools

Get a useful next step with eight free tools: build a plan, map keywords, compare listings, draft replies and measure your local SEO work.

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Audit

Local SEO Audit Checklist

Run a manual local SEO analysis with 36 checks. Record pass, fix, unknown and not-applicable findings, then export your worklist.

Measurement

Build tagged website links for your Business Profile and campaigns while preserving existing destination parameters.

Website

Create a JSON-LD draft from real public business facts. Review the output against your page and current structured-data requirements.

Analysis

Calculate top-three and top-ten coverage from your own grid observations, keeping not-found results and missing data distinct.

Plan

Turn your business priorities into an ordered local SEO work plan. Set your weekly capacity, assign tasks and download a plan you can use.

Plan

Map your real services and locations to keyword ideas, page owners and content briefs. Export a useful plan without creating repetitive city pages.

Fix

Compare listing records against your correct business details. Find missing fields and differences, then export a prioritised correction worksheet.

Respond

Draft a clear, respectful reply to a customer review. Choose the situation, add a confirmed next step, edit the wording and copy your response.