Audit

Local SEO Audit Checklist

Run a manual local SEO analysis with 36 checks. Record pass, fix, unknown and not-applicable findings, then export your worklist.

This checklist organises your own inspection. It does not crawl a website, connect to Google, or calculate a ranking score. Select Unknown when you have not verified a check. Export before closing or reloading; answers are held only in this page.

Business identity

The profile represents an eligible real businessHow to check this

The public name matches the real-world businessHow to check this

The business retains appropriate account ownershipHow to check this

Primary and additional categories describe the business accuratelyHow to check this

Address visibility matches the storefront or service-area modelHow to check this

Similar profiles have been checked for legitimate differences or duplicationHow to check this

Customer journey

Public phone reaches the intended business or branchHow to check this

Map pin and arrival information are correctHow to check this

Regular and special hours are verifiedHow to check this

The website link opens the intended location or service pageHow to check this

The booking or enquiry route retains the selected branchHow to check this

Services and availability are accurate for this locationHow to check this

Website

Important content and links work without JavaScript interactionsHow to check this

Important pages return the intended HTTP statusHow to check this

Canonical URLs identify the intended public pagesHow to check this

Public pages have no accidental indexing blocksHow to check this

The sitemap contains canonical page URLs without fragmentsHow to check this

Unknown URLs return a genuine missing-page responseHow to check this

Page titles and headings describe distinct useful purposesHow to check this

Branch pages are reachable through normal internal linksHow to check this

Forms and action links are usable at mobile width and by keyboardHow to check this

Structured data matches the visible verified business factsHow to check this

Listings and reviews

Important customer-facing directory records have been checkedHow to check this

Wrong phones, locations and booking URLs have named correction ownersHow to check this

Submitted corrections are tracked separately from verified publicationHow to check this

Review invitations request honest feedback without incentives or gatingHow to check this

Public review responses protect private customer informationHow to check this

Policy concerns use the appropriate reporting processHow to check this

Measurement

Search reports use the intended property and documented filtersHow to check this

Queries are reviewed alongside their receiving pagesHow to check this

Rank scans have consistent query, location and cutoff settingsHow to check this

Missing observations are kept separate from not-found resultsHow to check this

Profile clicks and direction requests are not reported as salesHow to check this

Qualified enquiries and business outcomes have explicit definitionsHow to check this

Operations

Hours, moves and closures have a maintained source recordHow to check this

Each finding has an owner, next action and verification checkHow to check this

Save your work and return later

Download a small work file to your device, then open it here to continue. Keep files containing business details somewhere you trust.

Open a saved work file

Turn results into an action plan

Work on customer-blocking errors first. A wrong phone number and an unverified photograph are not equal problems. Add an owner and evidence to each exported finding, then use the action-plan builder to decide what comes next.

Put the findings to work

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