A citation tracker records the state of important business listings. It separates a correction requested from a correction visible to customers. Use one row per location and platform rather than one row that hides the state of several branches.
What to record
The downloadable worksheet includes a location identifier, platform, public listing URL, ownership state, observed name, address, phone and website, issue, requested change, owner, last checked date and verification status. Keep passwords and sensitive account recovery details in an appropriate secure system, not this worksheet.
Use a clear status
Choose not checked, correct, correction needed, submitted, waiting for verification or verified corrected. Record a date and evidence URL where useful. A vendor's distribution status is separate from your observation of a live listing.
Prioritise meaningful errors
Disconnected phones, wrong locations and broken booking links should come before harmless formatting differences. Review the NAP consistency guide before spending time standardising punctuation.
For an illustrative branch move, the tracker can identify which directories still show the old address and who is following up. Recheck those destinations after the platform processes edits. Keep old and new facts in the change record so another team member can understand the transition.
Download the citation tracker CSV. The file is a blank worksheet with a clearly labelled example row. Remove or replace that row before using it for real business reporting.
See the directory reference for official platform entry points and the relocation checklist for a coordinated change.
Sources and further reading
Official documentation explains platform rules. Examples and workflows are editorial guidance; illustrative businesses are fictional. See our editorial policy.
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